SITUATION & NEEDS

Digital marketing accounts for 70% total spending for marketing; 32% mothers report seeing breast-milk substitutes marketing on social media, which is prohibited according to Advertisement Law 2012 and Decree 100/2014/ND-CP.

VIVID aims to become an effective virtual assistant for inspectors at the Ministry of Health and the Ministry of Information and Communications, in order to support the execution of Decree 70/2021/ND-CP and e-government roadmap.