VIVID

1. Date of observation:

2. Location:

Province

District

City / Village

3. Place of observed violation:

Health facilities

Scientific/professional events

Pharmacies, supermarkets, or stores

Media

Public roads

Commercial events

4. Specify:

5. What did you observe?:

A. Advertisement: mass media, print, digital platforms/social media, billboards, or other channels

B. Company contact with pregnant women and mothers: in person, via internet, social media or phone app

C. Free samples

D. Donation of BMS or complementary food products to health facilities or in emergencies

E. Gift to mothers

F. Inadequate labeling

G. Promotion in shops

H. Sponsorship

I. Others

6. Brand name:

7. Company name:

8. Type of product:

A. Infant formula (including special formula) (or Stage 1)

B. Follow-up formula (or Stage 2)

C. Growing-up milk (or Stage 3)

D. Feeding bottle and teat

E. *Complementary foods or beverages / foods for infants and young children (E.g. cereals, fruit/vegetables/meat puree, juice, tea, and mineralwater)

F. Commercial milk formula for pregnant and lactating women

9. Specify:

*For complementary foods/foods for infants and young children, check if:

the product is marketed or represented as suitable for below 6 months
the product includes a statement on the importance of continued breastfeeding for up to two years or beyond and the importance of not introducing complementary feeding before 6 months of age
there is any text or image that undermines breastfeeding
the product is promoted in healthcare facilities, regardless of age indication
the labelling and packaging look similar to breastmilk substitute products (cross-promotion)

(any of the above constitutes a violation of the 2016 WHO Guidance)

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Citizen Report of Code Violations