No	Country	Company	Brand	Caption
1	Australia			This post on social media by missta baby thermos is idealising the use of baby formula
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4				ricknam [This review was collected as part of a promotion. ] [Incentivised review] My little one seemed to like the taste as he finished most of his bottle. It may have been a bit more filling than the one he usually has because he had less dinner than he normally would but he did sleep more. The only drawback is that the scoop was embedded really far down the tin. 6/9/2023 the 9th of 2023 • Sourced from nutricia12plus-au through BazaarVoice
5				The following review was submitted by: ms_mishka who gave this product 5 out of 5 stars. ms_mishka [This review was collected as part of a promotion. ] I received a free sample in exchange for my honest review. My 15 month old took this formula with no issues. He seemed to enjoy it and it did not cause any gastro upsets. 23/10/2023 the NaNth of NaN • Sourced from nutricia12plus-au through BazaarVoice
6		Danone	Aptamil
7				[This review was collected as part of a promotion. ] We were gifted this product to trial and my 1 year old took it so easily. He had never had formula before and was drinking cows milk but I used this before bed time to keep him full when he went to sleep. He took to it really easily and would drink the whole bottle. Highly recommend 25/3/2024 the NaNth of NaN • Sourced from nutricia12plus-au through BazaarVoice
8	Australia			We've found that babies that don t naturally take to dummies are more likely to take to BIBS range, as their shape naturally mimics the shape of the nipple, making it easier and more satisfying for little ones to latch onto. https://warrnamboolbreastfeedingcentre.com.au/collections/breast-pumps-feeding/products/bibs-dummies-size-2-2pk-1
9	Australia			https://warrnamboolbreastfeedingcentre.com.au/collections/breast-pumps-feeding
10	Australia			Tizzie Hall, in Ocean Grove, Victoria, advertising A2 formula. She knows she is not allowed to and says so in her ensuing comments.
11	Australia			Tizzie Hall, in Ocean Grove, Victoria, advertising A2 formula. She knows she is not allowed to and says to in her ensuing comments.
12				Reporting a breach by Queensland Health. They've put a bottle emoji on one of their Facebook stories. See link below. I've emailed them and had the attached response. I short, they're not going to change the post. https://m.facebook.com/story.php?story_fbid=705330035024374&id=100066421526888&mibextid=Nif5oz
13	Australia
14	Australia			Do you support breastfeeding? There is no question that breastmilk is wonderful for a baby and that breastfeeding can be an easy and low-cost solution for those mothers who have a smooth and positive breastfeeding experience. However, I have found over the years that breastfeeding is challenging for many women who then soldier on under the pressure of the ‘breast is best’ ethos. Not only can this impact the mother’s experience and emotional wellbeing, but it can also result in a hungry baby who then doesn’t sleep well, as hunger overrides the sleep instinct. The long-term benefits of sleep far surpass the benefits of breastmilk. Seventy to eighty percent of a child’s adult neural pathways will be created during their first three years of life. However, almost all of this development occurs during sleep. So, put simply, if your baby is not getting adequate sleep, they will not have the opportunity to grow and develop as they should. Therefore I passionately support the ‘fed is best’ mentality. I have seen breastfed babies go from tired catnappers to brilliant sleepers with the simple implementation of a formula/EBM top up. I would never tell my clients they need to stop breastfeeding, but we do need to ensure that baby isn’t hungry as part of the process. One we have eliminated hunger as a factor affecting baby’s sleep (which may have absolutely nothing to do with their breastfeeding experience), we look into all the other potential factors.
15				Local promoting formula product as part of her baby business on community facebook group to try and target local families. Multiple reviews on her business website around the formula she sells. Asking how she can expand awareness on the facebook group website. https://shop.saveoursleep.com.au/product/2431/139883/
16	Australia			Local promoting formula product as part of her baby business on community facebook group to try and target local families. Multiple reviews on her business website around the formula she sells. Asking how she can expand awareness on the facebook group website.
17	Country not specific			Wie ihr euer baby ernährt
18	Australia
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20	Australia
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22	Australia
23	Australia
24	US			Good Start Gentle formula in 2011 is the first formula approved by the FDA to reduce the risk that a baby will develop allergies in general. "I love mommy's eyes, not her allergies."
25	Australia			Social Media details are not covered in the label

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