No	Country	Company	Brand	Caption
1	US	Abbott	Similac	Important things to know when bottle-feeding your baby: • HOLD baby semi-upright, so their head is higher than their body • TILT the bottle so formula fills the nipple to help keep air out of their stomach • MAINTAIN close contact to help baby feel secure • NEVER PROP UP the bottle; it can lead to choking • BURP baby once or twice during each feeding Read more about bottle-feeding and formula prep in The Art of Feeding. See link in bio.
2	US	Abbott	Similac	Similac 360 Total Care infant formulas have an exclusive blend of 5 HMO prebiotics like those found in breast milk to help promote digestive health. Drop a 👍 if you already knew about the benefits of HMOs.
3	US	Abbott	Similac	You don’t need to warm up baby formula, but if you do, here are some tips to be sure you’re doing it safely. ⚠️ Remember: never microwave formula ⚠️
4	US	Abbott	Similac	A great suggestion from one of the more organized parents on our team: Keep a caddy or basket on hand for all your personal necessities for feeding time. No more being stranded in another room without a burp cloth, bib, or clean diaper. Include a section for your phone and a water bottle, and you're set. Always keep the caddy in the same spot so you're ready for the next feeding! 🙌
5	US	Abbott	Similac	Here are some ideas for helping you get started. • In the early weeks, feed baby every 1.5–3 hours • Follow your baby’s lead and watch for signs of hunger like restlessness, sucking or rooting, and making small sounds • Your baby may feed for around 30–40 minutes at a time (15–20 minutes on each breast) As always, talk to your baby's pediatrician if you have any questions about feeding your baby. For more info and resources on breastfeeding, check out The Art of Breastfeeding guide. See link in bio.
6	US	Abbott	Similac	Babies have a lot of growing to do. Breastfeeding provides the best mix of nutrition that babies need. That’s why Similac formulas are modeled after breast milk and are designed to support your baby's growth and development in the first year. Find out more about how nutrition helps babies grow and develop in the first 12 months. See link in bio.
7	US	Abbott	Similac	Tummy troubles? Gas? Spit-up? Choosing a different nipple size or shape might help. Your baby could be taking in air or too much formula with every swallow. Learn more about selecting the right bottle and nipple at Similac.com Know another parent who’s bottle-feeding? Tag them in the comments or share this tip!
8	US	Abbott	Similac	Did you know babies grow more in the 1st year than any other time in their lives? Your little one counts on you for everything right now. All babies are unique and grow at their own pace, but here are some things you can do to support their physical growth. Scroll through for some ways to support your baby ➡ Get more information on ways to support your baby’s growth and development at Similac.com. See link in bio.
9	US	Abbott	Similac	Nothing is more important than your baby’s health 💙 That’s why we’ve been committed to crafting quality infant formula for nearly 100 years. Our nutrition experts are dedicated to producing complete nutrition that is inspired by breast milk to support growth and development in formula-fed babies. At Abbott, many of us are parents and caregivers too, so we know firsthand the importance of high-quality formula. We strive every day to raise the bar for infant nutrition—because babies deserve to be fed, happy & healthy.
10	US	Abbott	Similac	Nothing is more important than your baby’s health 💙 That’s why we’ve been committed to crafting quality infant formula for nearly 100 years. Our nutrition experts are dedicated to producing complete nutrition that is inspired by breast milk to support growth and development in formula-fed babies. At Abbott, many of us are parents and caregivers too, so we know firsthand the importance of high-quality formula. We strive every day to raise the bar for infant nutrition—because babies deserve to be fed, happy & healthy.
11	US	Abbott	Similac	Nothing is more important than your baby’s health 💙 That’s why we’ve been committed to crafting quality infant formula for nearly 100 years. Our nutrition experts are dedicated to producing complete nutrition that is inspired by breast milk to support growth and development in formula-fed babies. At Abbott, many of us are parents and caregivers too, so we know firsthand the importance of high-quality formula. We strive every day to raise the bar for infant nutrition—because babies deserve to be fed, happy & healthy.
12	US	Abbott	Similac	You want the best for your baby. So do we. We know how important breast milk is. In fact, that’s why our formulas are modeled after it. Our closest formula to breast milk, Similac 360 Total Care, is the first & only infant formula with 5 HMO prebiotics that are structurally identical to those in breast milk. Similac formulas contain the complete nutrition babies need for growth and development— they also have no artificial growth hormones.* Nourish them with nutrition you can count on, backed by the latest science to help you keep your little one fed, happy, and healthy. * No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
13	US	Abbott	Similac	You want the best for your baby. So do we. We know how important breast milk is. In fact, that’s why our formulas are modeled after it. Our closest formula to breast milk, Similac 360 Total Care, is the first & only infant formula with 5 HMO prebiotics that are structurally identical to those in breast milk. Similac formulas contain the complete nutrition babies need for growth and development— they also have no artificial growth hormones.* Nourish them with nutrition you can count on, backed by the latest science to help you keep your little one fed, happy, and healthy. * No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
14	US	Abbott	Similac	You want the best for your baby. So do we. We know how important breast milk is. In fact, that’s why our formulas are modeled after it. Our closest formula to breast milk, Similac 360 Total Care, is the first & only infant formula with 5 HMO prebiotics that are structurally identical to those in breast milk. Similac formulas contain the complete nutrition babies need for growth and development— they also have no artificial growth hormones.* Nourish them with nutrition you can count on, backed by the latest science to help you keep your little one fed, happy, and healthy. * No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
15	US	Abbott	Similac	Nutrition designed for a strong start—for you and your little one. We are dedicated to providing nutrition for all kinds of babies—the ones who arrived a little early, those who sleep through the night, the ones whose tummies keep them up, and those with food allergies or other specialized nutrition needs. And we support you—their parents and caregivers, however you choose to feed your baby. We have resources available 24/7 on Similac.com with breastfeeding and formula-feeding guidance and nutrition support for you and baby. Also, you can get live, one-on-one feeding support from our dietitians by calling the Similac Feeding Expert line at 800-986-8800 (Monday–Friday, 8:30 AM to 7 PM ET). From their first feeding to their first smile and their first steps—we’re here for you. Thank you for choosing Similac.
16	US	Abbott	Similac	Nutrition designed for a strong start—for you and your little one. We are dedicated to providing nutrition for all kinds of babies—the ones who arrived a little early, those who sleep through the night, the ones whose tummies keep them up, and those with food allergies or other specialized nutrition needs. And we support you—their parents and caregivers, however you choose to feed your baby. We have resources available 24/7 on Similac.com with breastfeeding and formula-feeding guidance and nutrition support for you and baby. Also, you can get live, one-on-one feeding support from our dietitians by calling the Similac Feeding Expert line at 800-986-8800 (Monday–Friday, 8:30 AM to 7 PM ET). From their first feeding to their first smile and their first steps—we’re here for you. Thank you for choosing Similac.
17	US	Abbott	Similac	Nutrition designed for a strong start—for you and your little one. We are dedicated to providing nutrition for all kinds of babies—the ones who arrived a little early, those who sleep through the night, the ones whose tummies keep them up, and those with food allergies or other specialized nutrition needs. And we support you—their parents and caregivers, however you choose to feed your baby. We have resources available 24/7 on Similac.com with breastfeeding and formula-feeding guidance and nutrition support for you and baby. Also, you can get live, one-on-one feeding support from our dietitians by calling the Similac Feeding Expert line at 800-986-8800 (Monday–Friday, 8:30 AM to 7 PM ET). From their first feeding to their first smile and their first steps—we’re here for you. Thank you for choosing Similac.
18	US	Abbott	Similac	Behind the scenes at Similac ➡ Our passionate teams have been working hard to produce the high-quality formula you expect for your baby. In fact, we are working around the clock to produce formula for our smallest consumers. In our facilities across the country, we conduct quality and safety checks throughout the production of every batch of formula. We focus on each step—from the first ingredients to the finished product—because we are always guided by high quality standards for your little one’s nutrition.
19	US	Abbott	Similac	Getting our formulas to stores near you We are determined to go the extra mile to keep retail shelves stocked with innovative and high-quality formulas from Similac. The teams we work with—from forklift operators and truck drivers to customer service reps and stockers—are committed to delivering Similac formulas to retail shelves for the families who rely on them. You want to nourish your baby with the best nutrition possible and you deserve the peace of mind that comes from fully stocked shelves. We won’t stop working to improve our distribution and delivery to be there to support you and your baby.
20	US	Abbott	Similac	Ensuring high-quality formula from our plants to your home You can be confident in every step we take to ensure the high quality and safety of our formula. For added peace of mind, we introduced the MySimilac QR code on select formulas. We will continue to add it to more Similac products so you can see quality testing information about those specific product batches—right at your fingertips.
21	US	Abbott	Similac	Benefits at your fingertips We heard you, which is why we have new ways for you to connect with Similac to better fit your lifestyle. We've added MySimilac, a digital tool that shows you quality information about a specific formula batch right in your hands. And we’re making it easier than ever to access your Similac savings and Rewards on your phone. We’re committed to giving you feeding and nutrition resources at your fingertips, so you can spend more quality time with your little one.
22	US	Abbott	Similac	✨ Coming soon to our social channels Be on the lookout for helpful new resources and support from our nutrition experts, including some smart parent tips and hacks to help you navigate these early years 👶 You’ll also see FAQs about feeding topics and nutrition info for you and your baby, and you’ll have the opportunity to connect with other parents and share your experiences 🫶🏼🫶🏿🫶🏻🫶🏽 Watch this space for all this and more! 💙
23	US	Abbott	Similac	A bright future ahead We are committed to doing what’s best for parents and caregivers—and continuing to do it for generations to come. For nearly a century, we’ve been dedicated to improving infant formula through ongoing research and medical expertise with the benefits of breast milk in mind. Our pledge for the future is to continue to do just that: never stop working to improve our formulas through the scientific breakthroughs you have come to expect from Similac. Our pledge to you is to deliver the high-quality formula you want for your baby and the support you need during every step of your feeding journey.
24	Hong Kong	Abbott		Thank you to everyone who participated in Ensure Gold’s Strength Run on World Sarcopenia Day. We were so happy to see you, your family and the many Malaysians who turned up to #RegainYourStrength against Sarcopenia. The run may be over, but the journey to stronger muscles has only just begun. Keep the momentum going and take care of your muscles daily with CaHMB and regular exercise.
25	Hong Kong	Abbott	Pediasure	Does your child have the right eating habits for complete and balanced nutrition? Help them Drink, Measure, Grow this Growth Watch Month with PediaSure! Try the PediaSure Growth Diary now at https://pediasuregrowthdiary.com.my/

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