Virtual Violations Detectors
VIVID is an automated solution that uses artificial intelligence and supervised machine learning to detect commercial violations on digital platforms.
VIVID ON THE CODE
Inappropriate marketing of breastmilk substitutes, bottles and teats, and foods for infants and young children undermines breastfeeding and infant young child nutrition, and violates the International Code of Marketing of Breast- milk Substitutes (the Code).
The marketing is especially rampant on digital platforms, and VIVID is an effective virtual assistant to help detect Code violation.
FUNCTIONS
Auto-detecting Code violations 24/7
Identifies violations upon submission
Provides data and evidence form research and policy advocacy